Yunfeng Financial, a Hong Kong-based company affiliated with Alibaba founder Jack Ma, has made a significant entry into Web3 with the purchase of 10,000 ETH, worth approximately $44 million. The company confirmed that they consider this purchase a strategic reserve, and it stands out as one of the strongest moves made by an Asian fintech to adopt Ethereum as an investment.
Yunfeng Financial explained that Ethereum (ETH) was selected because it is a centerpiece of real-world asset (RWA) tokenization, Web3 innovation, and the connection of financial infrastructure and blockchain. The company said the ETH holdings will also be on its balance sheet labeled as an investment asset, which may indicate traditional companies are beginning to reconsider how they view digital currency.
“Ethereum has proven itself as the most reliable network for decentralized finance (DeFi), tokenization, and smart contracts. It is becoming a core element of future finance,” Yunfeng said in a statement.
The company outlined three major goals behind the move:
- Diversify reserves and reduce reliance on fiat currencies.
- Apply Ethereum in insurance and fintech use cases.
- Develop long-term projects across Web3, DeFi, and AI sectors.
This announcement places Yunfeng in line with other global investors who are adding Ethereum to their reserves. On the same day, a blockchain-focused initiative called The Ether Machine raised $654 million in private funding and now holds reserves of 345,000 ETH. The organization BitMine Immersion Technologies, led by analyst Tom Lee, increased its holdings by 150,000 ETH, bringing its total to close to 1.87 million ETH (roughly valued at $8.1 billion).
Industry experts say these steps demonstrate how Ethereum is progressing past speculation and becoming a reserve asset. Tom Lee, co-founder of Fundstrat Global Advisors, said: “The current environment demonstrates that Ethereum is more than a digital currency, it is the building block of tokenized finance and institutional-grade adoption.”
Experts also note that Asia is playing a more significant part as the shift unfolds. Jack Ma, being involved, is one of the most prominent businesspeople in the region, further emphasizing the trend. His entry into this market via Yunfeng Financial indicates that conventional fintech players are beginning to feel that Ethereum may be a pathway for future finance.
The most recent stats reported by Glassnode show that corporate and institutional wallets now control greater than 30% of circulating ETH. This is evidence that ETH is being treated like a strategic hedge comparable to gold. This is likely to accelerate as companies continue to look for evolution from blockchain technology to traditional finance.
Yunfeng is integrating Ethereum into its financial services to create use cases for insurance, payments, and investments. Observers feel this will motivate other companies in Asia to follow suit, creating a greater role for Ethereum in global financial infrastructure.
In summary, Jack Ma’s connection with Yunfeng Financial and its $44 million Ethereum purchase shows a major step in the integration of Web3 with traditional finance. With large groups like Ether Machine and BitMine also expanding their ETH reserves, the message is clear: Ethereum is being recognized as a key asset of digital finance and tokenization.
